Celebs are hooked on Bum Bum cream, and it’s 20% off during Prime Day
If you’ve ever wondered what your favorite celeb smells like, it’s probably this magical moisturizer.
The luscious fragrance of Sol de Janeiro’s Brazilian Bum Bum Cream has enchanted the likes of Hailey Bieber, Selena Gomez and Blake Lively — and right now, during the final hours of Amazon Prime Day, it’s 20% off.
It’s the No. 1 bestselling body cream on the mega-retailer’s site, with over 50,000 tubs sold in the last month alone.
The fast-absorbing body cream deeply moisturizes with cupuacu butter and visibly tightens skin. The addictive, sweet Cheirosa 62 scent has notes of salted caramel, pistachio and vanilla.
Shoppers are (obviously) beyond hooked, saying it sculpts and tones while hydrating skin all day.
Among the over 40,000 five-star Amazon reviews, one fan wrote, “It smells like summer in a jar and the scent actually lingers, in the best way. It absorbs quickly and leaves my skin feeling incredibly smooth, soft, and lightly glowing.”
A second devotee wrote, “This cream isn’t just another moisturizer — it’s a luxurious, tropical treat that truly transforms your skin. Whether you’re aiming to firm up those curves or simply want deeply hydrated, glowing skin, this cream has you covered.”
Almost everything from Sol de Janeiro is on sale for Prime Day, which runs through Friday, July 11. Don’t miss our guide to all the best beauty deals while you still can!
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Do Prime Day deals change?
Yes, Prime Day deals change throughout the day and all week, so act fast when you see a good deal! Amazon may drop already-low prices, and also includes Lightning Deals that last just hours — or until stock sells out.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.