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Chinese banks stumble on Beijing’s consumer lending push


BEIJING (Reuters) -Chinese banks are struggling to comply with new Beijing guidelines to boost consumer credit as they reel from a surge of defaults on personal loans and have a hard time finding households in good financial shape that want to borrow.

Since March, financial regulators have issued multiple directives urging banks to offer more, and cheaper, loans to spur consumption, as part of broader efforts to counter the impact of the trade war with the United States.

This prompted banks to market personal loans at record low interest rates below 3% initially, before raising them back amid concerns over shrinking profit margins.

Loan managers and bank executives told Reuters they are struggling to raise consumer lending, citing subdued demand, as well as concerns over an already rapidly growing pile of bad household debt and uncertainty over their clients’ incomes.

Recent wage cuts in the financial industry, manufacturing and the state sector have further dented households’ financial health while higher U.S. tariffs are fuelling concerns over jobs and income stability.

“It’s very difficult to find borrowers for consumer loans,” said a branch head at a state-owned bank, requesting anonymity due to the sensitivity of the topic. “Banks are caught between meeting lending targets and controlling bad loans.”

“If defaults rise, branch officers face penalties. Many loan officers borrow from each other’s banks to meet lending quotas.”

The People’s Bank of China and the National Financial Regulatory Administration did not immediately respond to requests for comment.

Consumer loans grew 6.1% in the first quarter, slower than the 8.7% in the same period of 2024 and the 11% in January-March 2023, according to the central bank. Data for the second quarter is expected in coming weeks.

The overall NPL ratio of China’s commercial banks was 1.51% as of the end of March, remaining steady compared to 1.50% at the end of 2024, official data showed. Smaller rural commercial banks posted a higher NPL ratio of 2.86% in the first quarter compared to 1.22% at major state banks.

Official data doesn’t disclose the NPL ratio of overall consumer loans, but the bank executives and loan managers told Reuters the defaults on personal lending have risen sharply this year.

BAD LOANS PILE UPThe banks’ struggles bode ill for official efforts to boost lending to consumers, seen as a faster alternative to raising household incomes. The latter would require indebted local governments spend more on social welfare and civil servants pay, among other measures.


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